Extrapolating some of the knowledge gained whilst developing a project for a local casting agency we – and the good folks from Thinkorange – decided to create a new product. We made significant changes to that original prototype as we wanted it to be scaleable. It had to work in different casting contexts: acting, modelling, music. And so Glitter was born. The app helps agencies, producers and clients work together by concentrating all casting communication and content in one centralised location: the cloud.
Web and brand design for Portuguese casting startup
This project involved coming up with a brand name, creating a logo and designing the web app (essentially a content management system). The app should work on desktop, tablet and smartphone screens. We also produced a corporate presentation and a promotional video, both used to pitch the project to investors in Berlin.
We wanted to create a highly visual and minimalistic interface. This was particularly difficult to achieve due to the extensive feature set. There were also three different user types so it took us over 220 design hours to produce a prototype we were happy with. Happy enough to present to the judges at NEXT Berlin Start-up Pitch in April 2013.