Supermarket eCommerce redesign

Lead time

3 weeks




We were approached by a design agency to work with them on Intermarché’s new website. The goal was to break with the previous design and produce a clean and modern interface while coming up with interesting ideas on usability and feature set.

Intermarché positions itself as THE local supermarket. Every store hires local personnel and buys produce form local suppliers. Customers know their store’s owner and staff, often by name. For the new website, we wanted to incorporate this local approach. We did so by introducing a secondary navigation system: the store menu. This allowed visitors to “load” their store, customising the product selection, available promotions and stock prices. We designed over 20 screens, for desktop and mobile devices, making good use of negative space while staying true to the bright brand colours.

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