Healthy Livestock in an international research programme studying the impact of antimicrobials in pigs and poultry. Knowing we built FVE’s website the year before, in 2018 they approached us to create their brand and website.
This programme has joint stewardship of the European Union and the Chinese government, so the logo had to adapt to both western and eastern contexts. For the website, our idea was to keep things on a positive note so we made use of bright colours, elegant photography and a generous amount of white space.