Following the successful redesign of Imoya’s official website, our next endeavour was to design and develop the base microsite for Imoya’s real estate projects.
Before the redesign, Imoya’s projects were primarily published on their main website. However, the goal was to create a dedicated microsite for each project, serving as a blueprint for all future developments. These microsites would showcase each project’s unique branding, look and feel, while hinting at the overarching Imoya brand.
The primary targets for these microsites included clients, potential clients, investors, partners, city officials, and policy makers. The project’s goals were multifaceted: to inform visitors about the project, immerse them in its atmosphere, encourage inquiries, and facilitate appointment scheduling.