Fleet Market in an online platform that aims to concentrate all vehicle financing campaigns available for the Portuguese market in real time. We were approached to design their logo and website after having built their Magazine project.
Our brief called for a fresh, pragmatic brand that looked professional and light. It’s also an independent brand, with no links to Fleet Magazine, their flagship product. This meant we were free to experiment with fonts and colours, without any fear of breaking visual ties to any pre-existing design system.