The Government of Thailand required a new logo and a campaign website to showcase their efforts in fighting illegal, unreported and unregulated (IUU) fishing. The main driver to fish illegally is economic benefit. Fishing vessels that operate illegally are able to maximise profits by reducing operating costs and disregarding legal requirements. This, in turn, leads to overexploitation of fish stocks.
The campaign’s website would be used to broadcast news about Thailand’s efforts while offering a comprehensive overview of their legal enforcement activities. It should also offer insight into the human story of the liberated slaves.