Marek Bron founded Indie Traveller, his travel blog, in 2013. It has since become one of the most prominent English-written travel blogs in the internet.
The goal with the 2018 redesign was to have a professional design that could shift the overall style from a “personal blog” to more of a magazine/travel resource approach. The old website used an off-the-shelf WordPress template that proved to be too limiting and slow for the amount of traffic it was driving. The new site needed to be fast while powered by WordPress with a custom built theme.