Challenge
After many years editing Simplesmente Branco, the best-selected wedding directory and inspiration blog about weddings in Portugal, founders Susana Pinto and Marta Ramos had gathered a very impressive collection of venues and vendors for beautiful, warm, thoughtful weddings. This collection was the basis of The Destination, a website aiming to help foreign couples choose the right professionals and the perfect location for their wedding in Portugal.
Strategy
We were approached for a complete redesign of the website. The old application had various problems: it was small, slow and wasn’t responsive, i.e. compatible with mobile devices. Furthermore, there had been a strategic shift in the project, moving from a blog approach to more of a curated directory.
Design
We completely overhauled the look and feel as well as the back office, although we did reuse WordPress as the content management system.
