Challenge
PostEurop is the trade association that has been representing European public postal operators since 1993. The goal of this project was to produce a professional leaflet that could:
- Enhance knowledge of the industry: Ensure stakeholders have at their disposal, in a visually friendly format, key facts and figures about the postal industry;
- Support the European Parliament’s amendments phase: include simple policy messages directly echoing debates around the Parcel Delivery proposal.
Strategy
While using the association’s base colours we sought to create a modern looking design that could clearly and pleasantly convey PostEurop’s policy positions. To further the approachable tone of the piece, we used custom illustrations on every page.
Design
