Challenge

We first designed Externato João XXIII’s website back in 2009. 11 years later it was time for an update. Essentially because the old site wasn’t responsive – the ability to “automatically resize, hide, shrink, or enlarge, a website, to make it look good on all devices (desktops, tablets, and phones)” [w3schools.com] – and a significant part of visitors browsed the content via a mobile device.

Strategy

The brief called for a “continuation design”, something that wouldn’t completely break away from the old site, but instead could feel like a logic progression, a sort of upgrade of what was before.

In light of this we stuck to the same colours and recycled the navigation and sub-navigation logic of the first site, while performing some significant overhauls in terms of content structure.

Design

We kept the clean and bright aesthetic, modernising the layout and making more use of pictures. Custom content blocks were introduced to house specific information sections that could otherwise produce unnecessarily long pages. Lastly, the whole website is now powered by a custom WordPress theme.

Lessons Learned

Externato João XXIII is one of our oldest clients. They’ve worked with us since the beginning and, over the years, we were able to become quite knowledgeable of each other’s businesses. This is undoubtedly a privilege, specially when it comes to designing a site for them. It enabled us to come up with better graphical solutions faster and to complete a rather complex project in record time.

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