Challenge

Vlaamse Vervoersmaatschappij De Lijn, usually known as De Lijn (“The Line”), is a company run by the Flemish government in Belgium to provide public transportation with about 2240 buses and 399 trams.

Strategy

In Belgium there’s a state granted mobility budget that aims to help companies to encourage public transportation use. This project consisted in creating a Landing Page that would target both Belgian Employers and Employees, explaining the benefits of using De Lijn in the context of that program.

Design

The design should follow De Lijn’s brand guidelines, with the use of bright yellow as a primary colour.

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