Compal has been making juices since 1952. Five decades of quality juice-making have given the brand an almost iconic status in Portugal, where it was founded. We were approached to develop a website for the international market that could accurately convey the core brand values and the quality of the company’s products.
The idea of presenting information in a storyline fashion arose early on. The brand presents itself as “Juice Specialists” so we wanted to tell their long lasting fruit story. All the content for the website was written and translated by our team.
Compal’s visual universe is very colourful, making use of hiper realistic photography. This was something we wanted to stay true to, so we drew our biggest Photoshop guns to produce an unmistakable Compal look.