Challenge

PostEurop is the trade association that has been representing European public postal operators since 1993. The goal of this project was to produce a professional leaflet that could:

  1. Enhance knowledge of the industry: Ensure stakeholders have at their disposal, in a visually friendly format, key facts and figures about the postal industry;
  2. Support the European Parliament’s amendments phase: include simple policy messages directly echoing debates around the Parcel Delivery proposal.

Strategy

While using the association’s base colours we sought to create a modern looking design that could clearly and pleasantly convey PostEurop’s policy positions. To further the approachable tone of the piece, we used custom illustrations on every page.

Design

Creativity Works

Dealing the cards for the european creative sector

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