n-ideas was a business consulting firm geared towards the creative industry (design studios, advertising agencies, etc.). In 2012 we were commissioned to develop their corporate branding.
We wanted to stay true to the adaptability of the brand name, so rather than having a stationary logo, we made it adapt to its context: the N would incorporate elements of photography, artwork or video it was applied to.
The digital manifestation that every brand must have nowadays offers the opportunity for us designers to come up with unconventional solutions for conventional problems. Having an infinite logo concept – in the sense that its molting premise determines its final form – would be impossible in offline form but is quite doable in the digital age. Of course, just because we can doesn’t mean we should, but in this case we felt it worked really well.