Barba Rija (‘Thick Beard’) Club was a subscription based website offering quality shaving products at low price-points. It was a new venture back in 2013 when the founding partners reached out for us to design their new website.
Being a new service, Barba Rija was starting from scratch. It was important that the design had mass (masculine) appeal. We combined bright colours with sharp edges for a clean cut look.
This was an out of the box kind of project for us. Not your run-of-the-mill type of webshop at all and thus offered some interesting revelations:
- PayPal does not have a hold on the Portuguese market at all: we faced strong resistance from users over using this gateway for subscription management and eventually had to set up other means of payment;
- Offline sales proved to be a whole lot more important than initially expected;
- Primavera Software Web integration is possible;
Eventually, the client base did not grow as the company expected and the Club was terminated in 2016.